Podcasters: Staying True To Your “Why”
If I asked you to tell me what your podcast is about and you gave me a one sentence answer, I would be pleasantly surprised. My bet is that if I allow you, I would be the one that would have to stop you.
I know I kind of went over the top with the statements above, but I believe you get the point I am trying to make; it is relatively easy to share what your podcast is about.
What podcasters have a hard time articulating is the 'why' of their podcast? That is, if they even take time to think about it. So tell me, why do you podcast? What is the purpose of you blaring into the microphone as often as you do? Why should anyone spend five minutes or more of their lives listening to what you have to say? Because you are beautiful?
Wait! Before you shout out an answer, let me say, the purpose of your podcast is clearly different from what your podcast is about. So don't tell me, 'I want to make people laugh', that's WHAT you do; you make people laugh! For me, the rule of thumb here is that you should be able to frame your 'why' with a variant of 'I believe blah blah blah'. I believe that life can be really messed up and that laughter can help people ease things up. Some others would answer, ‘My purpose is to make money or to create a voice'. My friend, that's a result, not your 'why'?
The 'why' of your podcast is the purpose (the real motive) of you facing the mic daily (or weekly) to talk. And to get to the bottom of it you may need sincere introspection.
But Why Bother About The 'Why' Of Your Podcast
People Don't Really Care About What You Have To Say
In case you do not know, people don't really care about what you have to say. People only listen to you if what you have to say meets their needs or solves their problems.
To put it in another way, people gravitate towards the 'why' of your podcast.
No! You Are Not A Super Podcaster
No one is a super podcaster. There are days you may not feel like speaking; days you don't feel like recording any more episodes; days when you ask yourself who gave you the right to speak and whether you even have the right to speak.
On such days, the 'why' of your podcast helps you to be back in a good place.
The 'Why' Of Your Podcast Helps To Give A Sense Of Direction
Your 'why' helps you figure out what to say (and what not to say), it informs who you bring on your pod as a guest, your podcasting goals etc. It is like your North Star.
How To Figure Out The 'Why' Of Your Podcast
There are no hard and fast rules. It takes sincere introspection, sincere being the key word. It may help to also listen to your first episode.
You Can Change The 'What' Of Your Podcast, Not The 'Why'
You can change the 'what' of your podcast not the 'why'.
No! You can actually change the 'why' of your podcast - is it not YOUR podcast? - but doing so can be costly.
Take for example, Apple is a company that has a clear 'why'; they believe in innovation, in challenging the norm.
If Apple changes their 'why', it may still answer the name 'Apple' but in reality, it ceases from being Apple. It has lost its identity and if it is not careful, it would lose its loyal customers.
This is the same thing that would happen to a podcast that changes its 'why'. In essence, the podcaster is more or less building a new and different podcast using the same name.
On a final note, you should consider changing the 'why' of your podcast if you think that you had it all wrong in the first place or if you (for some reasons) feel that your purpose has evolved.
Facebook: Dayo Moyo